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Digital Marketing Write For Us – The last year has remained a period of significant changes in digital marketing, which will undoubtedly influence the trends when applying digital marketing strategies this 2022. Changes in the algorithm in the Google SERP, the met, averse, or the perspective of a world without cookies have been the primary headaches for marketers. So, if you’d like to know the following steps to take in your digital marketing strategy, please take advantage of this post on digital marketing trends in 2022.

Digital Marketing Trends for 2022 – Digital Marketing Write For Us

Next year will be a critical year at the digital strategy level, and even more so with the situation; we are experts in fencing. There is a saturation of similar products, being able to find the same in hundreds of stores, whether small or medium; let’s talk about Amazon or Aliexpress. This state means that to distinguish ourselves, we must put much more effort into developing a good brand experience strategy.

Jesús Nieto, professor of the Master in Digital Marketing, considers that “the pandemic has obsessed the growth of digital marketing, forcing many companies to take it more utterly and invest more in digital visibility. This has caused an increase in competition and an increase in the cost of buying digital media.

1# Irruption of the metaverse, NFTs, virtual reality, and augmented reality

We last heard of Second Life a long time ago. But, even sure, you have wondered what would have become of that project that gave so much talk in the mid-2000s. All it took was for Facebook to proclaim its name change to Meta and declare its purposes to make a strategic pledge to this set-up for marketers to pay attention to this matter.

The metaverse is a digital realism we will admit through special devices, such as virtual or increased reality spectacles, in which we can interact with other users. Each user will have an avatar  (their character in the virtual world) and interact with objects in immersive worlds.

We are talking about a  second digital reality in which we can interact with our friends, work with our contemporaries, enjoy our partners and even have a career in the digital space .

And just like the metaverse is a parallel digital cosmos where we can find everything, you also have to get ahead and think about how to use it to make your make known and sell your products. Of course, everything remains to be done, but there are already brands doing things.

We all know that Facebook is a company that lives by selling ads. For this reason, during 2022, we must remain attentive to see how digital marketing evolves concerning the metaverse.

I recommend you understand NFTs and how companies like Alpine F1 use concepts like FAN TOKENS with NFTs. Or how Gucci can create a metaverse on Roblox and sell bags for more than €3,000.

2# Welcome to a world without cookies

The changes experienced in legislative matters to guarantee and protect users’ privacy, together with the trials taken by Apple and Google in their Chrome browsing their users’ privacy, have brought us upside down in recent months.

Some advertising platforms, such as Facebook, have been seriously affected, and we have seen how the sizes of the remarketing audiences and audiences decreased, and conversions decreased. This is because their automated sales and conversion-oriented bidding algorithms were compromised.

In this sense, in 2022, we will wager on first-hand data. The so-called first gathering data. In addition, we will have to advance in the organization and unification of the data we collect from each user and establish the future of a world without cookies.

On the other hand, we will also understand how Google and Facebook, which are already working on it, offer us alternatives. However, it remains to be seen if they will be as effective as before.

3# Quality content VS amount of content

The core updates carried out by Google this year have made it clear that Google wants to provide reliable and quality answers to users. For this reason, it will take into account the domain’s authority for a specific topic and the power of the content writer.

It has also made it clear that it increasingly understands the intention of the user’s search better. Therefore, it will search for the best answer to each search intent.

The changes in the SERPs will also make us think about new opportunities, considering that Google is giving more and more results so that users do not leave Google by introducing new snippets.

4# Featured snippets in Google searches – Digital Marketing Write For Us

As we have commented, Google will continue to be essential in digital marketing. However, this year we have seen one of the most significant changes in the SEO industry. With the advance of mobile and voice search, users are shown how they use search engines like Google. As a result, being number one on the SERP results pages is a different goal than we should aim for.

You’ve probably noticed that your search and browsing behavior has changed in recent years due to changes in Google and the fact that we search for information faster when we’re on the go.

Featured snippets and other information in the SERPs mean you no longer need to click through a website to get the data you’re looking for. Instead, it’s right there on the Google search results page.

This information can appear in many places, but the most searched position is right at the top of the page, before the organic page listing. More than 60% of the search results returned by Google have now featured snippets.

5# Conversational marketing

As Gartner predicted, users increasingly want more non-intrusive self-service experiences. For this reason,  conversational marketing applications such as eCommerce chatbots and live chats that accompany and provide security to users in the last mile of the purchase will play a critical role.

Also, chatbots in full-funnel strategies or Typeform-type questionnaires, with surveys or conversational questionnaires, demonstrate an extraordinary capacity to attract leads. We must remember that these leads may differ from the other qualified leads. Still, they can help us generate audiences and obtain data that, with an excellent inbound marketing strategy, promotes many sales.

6# Video marketing prevails

According to a CISCO study, by 2022, the video will represent 82% of all online traffic. In addition, videos are 53 times extra likely to rank high in the SERPs than other SEO techniques. 93% of marketers say video is a fundamental part of their content strategy.

Brands must integrate video content such as product demos, webinars, and live video events to keep their content fresh and allied with what consumers are looking for.

Furthermore, the live video industry is expected to continue to grow. It’s already incredibly popular with consumers, with users spending three times more time watching live video than pre-recorded video.

7# Automation does not code in marketing

The tools for programming automated processes for the marketing professional are increasingly intuitive and give marketing teams complete independence from programming teams. In 2022, the degree of automation and complexity will upsurge thanks to these tools.

In addition, not only will consecutive automation be used, but automation will also be applied per user based on events and the journey that follows. All this to create sole and personalized experiences.

8# Integration of the experience in social networks

In a world without cookies, where Facebook does not have access to your website data or only part of it, this being insufficient to generate a minimum volume of data that allows the automation to work correctly, the only solution is to bring the interaction experience with our brand within the social network itself. For this reason, among the digital marketing trends of 2022, we will see how more stores are created on Facebook, Twitter, Pinterest, or WhatsApp. But on the other hand, the formats of interaction with ads and lead generation will also increase.

In addition, video ads and valuable micro-content will be critical to qualify audiences within each platform based on user engagement with our ad. This will allow us to create sequential audiences without driving users to our website.

9# Artificial intelligence, the best friend of marketers

Another of the digital marketing trends for 2022 is artificial intelligence. We will see how fake intelligence and automation become the true protagonists of digital advertising campaigns. Alejandro Martin, professor of the Master in Digital Marketing, comments that “increasingly, managers will have to focus on strategy and how to increase the conversion of the funnel . And less and less in the segmentation or choice of keywords ”. Reducing the number of campaigns to have more aggregated data will be more important.

Marketing automation is already well-known in communications with customers or potential buyers. With the advances in However, with facial intelligence, we are beginning to see new models and exciting solutions to segment the public.

Undoubtedly, investing in AI in 2022 will allow many companies to save costs and accelerate growth, thus surpassing their main competitors.

10# Hyperfocus on the client

Another of the digital marketing trends in 2022, as we have mentioned, is that having lived through the pandemic, many stores, shopping centers, and even hotels or other companies have been forced to close. This has meant that many consumers have to buy any product online.

In 2022, technology will be used much more to generate better human experiences in addition to personalizing marketing and sales actions, as well as working on empathy and trust of the brand towards its potential customers.

The keys to taking into account digital marketing trends for 2022 are:

  • The customer demands more and more self-service and automation
  • You want more immediacy and personalization
  • We must know our buyer persona and their buyer journey. Data will help us create unique experiences

11# The moment of truth for SMEs

This year more than ever, small and medium-sized companies are beginning to be aware of how necessary it is to invest in online strategies. Now you can’t wait any longer. It is the definitive moment, and the demand for specialists in corporate communication at all levels will grow even more: social networks, SEO, social selling, ads…

Jesús Nieto adds that “in the face of artificial intelligence, big data, virtual and augmented reality or chatbots, which will undoubtedly continue to grow in 2022, small businesses, SMEs and the self-employed professional will begin to integrate into their management what easier, cheaper and at the same time use that it can be to get clients and take away hours of work. And in that, automated marketing systems can register significant growth, although others consider it surpassed”.

12# Programmatic advertising will continue to be a trend in 2022 – Digital Marketing Write For Us

Programmatic advertising refers to advertising in which the advertiser buys audiences and not spaces, as is the case with traditional advertising. But instead, the advertiser chooses the audience they want to target, taking into account multiple details of their profile: tastes, demographics, and connections… During 2022, programmatic advertising will extend its use across most platforms.

Companies are increasingly using this technology to make real-time decisions about the ad they want to deliver to customers. As a result, it is the type of advertising that has grown the most in recent years and will continue to be one of the digital marketing trends for 2022.

13# The CRM evolved in 2022

On the other hand, digital marketing tendencies in 2022 point to an alteration in the relationship between brand and user. The use of social media message stations (Facebook Messenger and WhatsApp, for sample) as CRM tools will be an accompaniment to email marketing campaigns to speed up the transition between customer interest and desire on the customer journey and contribute to the closing of the purchase.

If we want to wager on first-party information, we need a complete and integrated vision of our user’s interactions with our brand. That is why customer Data platforms appear as a development of CRM that allows us to integrate a comprehensive vision of the user and our brand in all devices and media, providing a unique and integrated vision.

Roger Bretau, professor of the Master in Digital Marketing, comments , “when managing a large number of incoming leads, it is not only beneficial form lead scoring processes agreed with sales, but also to use sales enablement tools to that leads enter sales cadences automatically.” I.” this way, the overload of the sales department can be minimized and, at the same time, the speed of processing leads can be improved.

In addition, email marketing will also familiarize to the demands and preferences of users with better interactivity.

14# Video Snack – Digital Marketing Write For Us

TikTok is the new trendy social network. It continues growing, getting closer and closer to Instagram, with some 800 million active users per month. As a result, brands increasingly understand how to take advantage of this network, creating strategies based on the narrative model and betting on user-generated content.

With the most diverse content, the brands try to connect with the platform’s public. But, if we have learned anything from social netwothat, there is no single way or an infallible tandem. So, we talk about all the content related to entertainment and learning.

From collaborations with influencers or creating videos that help us connect with our audience to hashtag challenges or promoting events. TikTok will continue to be a golden opportunity and one of the key digital marketing trends for 2022 to reach a young audience that is increasingly difficult to engage on other platforms such as Facebook or Twitter.

15# Omnichannel marketing: one of the most challenging trends – Digital Marketing Write For Us

This is one of the digital marketing trends in 2022 that has developed more pertinent. Partly because the numerous digital platforms we use are increasingly unified. But there is also a new skill on the horizon that could accentuate this change: 5G. Although it has already begun to be implemented, in 2022, it will gain all the strength it has and will have, with many changes in online marketing channels.

5G will allow working with larger formats at the video and image levels. That will drive the change to much more visual movements. At some point, email marketing will start to permit video integration as standard.

What do you think of the digital marketing trends in 2022? Comment and share!

And if you would like to deepen and become a great professional in the sector, do not hesitate to train with our Master in Digital Marketing. You will learn the marketing techniques necessary to be a pioneer in the digital world. We will wait for you!

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